As we have all heard the mantra "Content is King”, and as content is starting to become the main reason why customers are engaging with websites/mobile apps/product/etc (there you go – I said it out loud). It is paramount that we treat Content Strategy with importance, and ensure it is included from the start of design process if not prior to that.
Any design or experience is not going to be successful, unless there is significant amount of emphasis being put on ensuring content is there to support the design & customer needs. In many cases content will have to be created, rewritten, purchased, re-shot, etc., to fit the new design & experience. This also becomes that much more interesting (read - complicated) as we enter the realm of Responsive Design.
This is easier said than done, especially as we move into to a content rich world where everything is tracked, stored, and globalized. You will be up for a ride if you assume that we can always rewrite the content afterwards. Unfortunately I was part of projects where we did that and paid dearly for this both in terms of hundreds of thousands of dollars to fixing the content or actually not being able to release the project at all.
In this session I will share my experiences from various projects I have led over the last few years, where we faced this problem, what we did, successes we had, and the perils of not including Content Strategy into the design process from beginning. In addition, we will cover:
- how we can map UX design stages to Content Strategy to ensure content is part of the process from the beginning
- how both these fields are so similar, yet often times they are completely independent
- Case study – from real world projects spanning web, mobile and tablet experiences
- Lessons learned and hopefully attendees can take these and use them for their own projects
- Synergies of having both Design and Content teams as part of the same group/management, and benefits of working closely together.
Some of the takeaways for attendees will be:
- Cost of not having a content first approach
- How to integrate Content strategy within UX design process
- What obstacles we face when we go on this journey
- Ways to overcome potential hurdles
- What to do with images especially when dealing with responsive nature of the designs (x, 2x, 3x, 4x,etc)
- Share some deliverables we have used successfully especially when dealing with huge content stores, how to coordinate massive manual content work when you have teams spread across the world.
